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November 2, 2015
By: TOM BRANNA
Editor
All laundry detergent is launching a new television commercial featuring the iconic Peanuts characters reimagined in modern day computer generated imagery (CGI) by Blue Sky Studios. The spot is a continuation of the partnership between the laundry brand and the Peanuts Gang, and ahead of the “Peanuts” movie due in movie theaters in early this month. The campaign will include a national consumer promotion that will run online and in-store with multiple retailers across the US. “We could not be...
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